From Getting Underway to Giveaway – Beyond 10k

How whatveewore began…

One of the very best things about this blog and my Instagram, is all the engagement with my followers. Whether its words of encouragement, witty comments, or questions, I love it all.

Of all the questions I get asked, how I started out and why I do what I do are among the most frequent. While they might seem straightforward, in some ways they are also the most difficult to answer.

The how is easy.

I started whatveewore on Instagram on 16 January 2018 after I asked my husband to take a photo of my outfit as we were leaving the house. I was about to drop the kids off at school and daycare before jumping on a train to work and I wasn’t really sure if I was going to post it.

In the months leading up, my style confidence took a hit after having my first baby. My body completely changed and I couldn’t fit into half my corporate wardrobe. I desperately wanted to reignite my passion for classic style and I wanted to hold myself accountable again for looking my best.

After almost of year of Instagram-only posting I started at the end of 2018. I wanted a chance to say something that might last just a bit longer than those few seconds of a scrolled feed and to curate a space where I could delve deeper into my interests and share insights about things that interested me. I purchased my domain and set things up on WordPress. Blog-writing was slow-going and my posts were far and few between – not helped by me heading into the third trimester with baby No. 2 and still trying to show up for my 9-5 every day. But I stuck at it.

Fast forward to June this year, after the safe arrival of bub, and the haze of newborn life beginning to lift, I managed to increase the time I could dedicate to my whatveewore world (including getting into a steady rhythm of writing blog posts). And here I am today, with the amazing support of over 10k Instagram followers and a climbing hit rate on my blog.

The why is a bit harder.

Hitting the 10k milestone has given me the perfect opportunity to delve deeper into my motivations. It’s also allowed me to refocus – to work even harder to make a meaningful contribution to day to day life of the extraordinary community of working women and mums that I have met so far on this unique journey.

I feel I have a capacity to bring my enduring passion for style out from the background of my life and show how just a little boost in your fashion confidence can supercharge the day. Feeling great in what you wear should be accessible to everyone.

It’d be fair to say that many of my spare moments now (and there are precious few!) are spent drafting and editing captions, writing blog posts and responding to comments. Many nights the light burns into the early hours of the morning as I finish off a blog post on my laptop in bed and respond to comments.

It may take up a sizeable chunk of my time (and quite a bit of my husband’s too as he takes all my photos!), but it has been an amazing, rewarding, enriching ride so far.

A massive Thank You

As I mentioned above, I’ve recently reached 10k over on my Instagram and I am so chuffed! Thank you to every single one of you who has ever hit the like button, taken the time to comment on anything I have published, and encouraged my passion for sharing my workwear looks since last year.

And now to the future…

I have learned and experienced so much through this journey and it makes me so excited and hopeful for what the future holds for whatveewore.  While every image I have shared, caption I have authored, comment I have replied to and blog post I have published has been a page in the story of my own personal development, I hope it has also been – and will continue to be – a compilation of inspiration for you.

Of course, personal style is ever evolving and developing – both mine and yours. But I hope that as we venture forward together, we will continue to shape whatveewore as a place that gives a boost to every woman’s fashion confidence.

I love fashion, sharing my looks, taking inspiration and connecting with all of you. Even though whatveewore is technically a ‘side hustle’, it is a true passion project and wholly satisfying.

Thanks for coming on the ride with me so far!


To celebrate reaching 10k on Instagram (and to help add a bit of functional luxe to your office desk) one lucky winner will receive a $100 thedailyedited voucher and a 2020 MiGoals Goal Digger Diary.  A lucky runner up will receive a $50 thedailyedited voucher.


View this post on Instagram


GIVEAWAY! To celebrate recently reaching 10k followers (and to help add a bit of functional luxe to your office desk), I’m giving away: $100 voucher to spend at the @thedailyedited and a 2020 Goal Digger Planner from @migoals • A runner up will receive a $50 voucher to spend at @thedailyedited To enter, simply: 1. Like this photo 2. Be following me – @whatveewore 3. Tag 3 (real) friends in the comments who would love to add a bit of luxe to their desks! . For an additional entry, comment on my latest blog post and let me know how you would spend your tde voucher! The giveaway is open internationally until Friday 18 October 2019, 8:00pm AEDT. The winner will be announced on my IG stories, this giveaway post and private messaged. All values are in AUD. Good luck to those of you entering!✨

A post shared by Workwear & Corporate Style (@whatveewore) on

To enter:

  • Like my giveaway post on Instagram
  • Be following me on Instagram
  • Tag 3 friends (in the comments) who would love to zhuzh their desks too

For an additional entry, comment on this blog post and let me know what you would do with your tde voucher.

The giveaway is open until Friday 18 October 2019, 8:00pm AEDT. The winner will be announced on the IG giveaway post, this blog post and private messaged.  All values are in Australian dollars. Good luck!

Shop my outfit

Dress (Karen Millen (now closed) – sold out)

Mules (Tony Bianco, here | similar here, here and here)

Bag (Celine, here, here and here)

Thank you to tde and MiGoals for partnering with me on my giveaway.



  1. Anna
    October 9, 2019 / 9:35 am

    I would put a voucher towards a compendium! So I can turn up to every meeting looking smart and like I have my sh*t together! X

    • whatveewore
      October 9, 2019 / 11:26 pm

      Ah yes! They have a great range of compendiums to choose from. Good luck xx

  2. Anne Sader
    October 9, 2019 / 9:45 am

    I really need a new key ring! Would use whatever’s left to put towards a compendium to carry to court, meetings, etc! Xx

    • whatveewore
      October 9, 2019 / 11:27 pm

      I’ve got my eye on one of their key rings too! Thanks for entering and good luck!

  3. October 9, 2019 / 11:48 am

    First, congratulations on the big 10k!!! I know how hard that is as I’m still struggling over on HBA! Lol I have enjoyed following you and taking classic inspo from you and your work wear wardrobe!

    If I won your giveaway I would use the giftcard to purchase a monogrammed laptop sleeve or one of their other cute desk accessories. I saw so many on their website!

    Congrats again and enjoy the “swipe up!” 🙂

    • whatveewore
      October 9, 2019 / 11:30 pm

      Thanks Jenny – I’ve been putting my swipe up capability to good use so far!

      I’m so glad to have met you through Instagram and have really enjoyed the community feel of the workwear bloggers.

      A laptop sleeve is a great idea – they have so many to choose from and so many typefaces too!

  4. Josie Sullivan
    October 9, 2019 / 2:43 pm

    I love your style and positive presence. I am entering the contest for the giveaway because I would greatly benefit from these tools to organize my life and helo me to move forward with my plans in a more efficient way.
    Thank you for sharing with us!

    • whatveewore
      October 9, 2019 / 11:31 pm

      Thank you so much for entering Josie! Good luck! xx

  5. jodi
    October 9, 2019 / 3:32 pm

    Hi! What a great giveaway! I’m about to have a baby and buy a house, so I’d love to personalise stationary in my new study!

    • whatveewore
      October 9, 2019 / 11:32 pm

      Thanks for entering Jodi!

      And all the best for the rest of the pregnancy. Buying a house too? Have you got enough on your plate there?! Good luck with it all xx

    • whatveewore
      October 9, 2019 / 11:32 pm

      Thanks for entering Michelle!

  6. Naomi
    October 9, 2019 / 8:29 pm

    I’d spend it on anything from tde as my 4 year old already owns a piece which she’d received for her 2nd birthday

    • whatveewore
      October 9, 2019 / 11:32 pm

      What a stylin 4 year old with a two year old piece from tde already!

      Thanks for entering the competition Naomi – good luck!

  7. @readinginthemorning
    October 10, 2019 / 1:20 pm

    I think I’d like to spend it on a notebook..

    • whatveewore
      October 11, 2019 / 4:56 am

      an excellent choice!

  8. Tania
    October 18, 2019 / 12:27 am

    Congrats on the 10k! I would definitely get the reusable coffee cup from TDE – save the environment and also have a super stylish cup 😛

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